Pantene will be reinvented, McDonald points out, with new formulations, packaging and marketing starting in June. He also promises new Crest whitening products and a Crest
Pro-Health Sensitive line of toothbrushes, floss and toothpaste, Ellen Byron and Anjali Cordeiro report. A new premium detergent called Sarasa will roll out in Japan; a bargain-priced detergent called
Tide Naturals is slated for India, and a mid-price line of Ace detergent will debut in Colombia.
In a sense, P&G is keeping up with the Colgates, Cloroxes and Church & Dwights, all of which touted forthcoming new products this week. Church & Dwight, in fact, says it is in the midst of one of the most robust new-product rollouts in its history despite CEO Jim Craigie's prediction that "2010 is going to be uglier than hell" because of the faltering economy.