• New York Times, Monday, February 22, 2010 3:43 PM

Hoping to spur the sale of digital content, Apple is experimenting with the price at which is sells TV episodes on iTunes. Not surprisingly, the major networks are a little unnerved. "Television production is expensive, and the networks are wary of selling shows for less," writes The New York Times. "They are equally wary of harming their far more lucrative deals with affiliates and cable distributors, who may feel threatened by online storefronts like Apple's."

At the same, the Times notes, the networks are keenly aware of the some 125 million consumers with iTunes accounts, and effect such a price drop could have on their buying behavior. Here and there, therefore, expect to find some premium iTunes content marked down from $1.99 to 99 cents.

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