The Big 3 (Themes Of OMMA Measurement & Metrics

According to Jodi McDermott, director of data strategy at Clearspring Technologies, and programming chair of OMMA M&M, they are:

1 - The medium is the data.

2 -Â Data driven cultures are becoming the expectation, not just the outlier

3 -Â There is a course collision happening between the audience measurement firms and the Web providers.

1 comment about "The Big 3 (Themes Of OMMA Measurement & Metrics".

Check to receive email when comments are posted.

Anthony Ricciardi, February 25, 2010 at 10:42 a.m.
I know this is a Web base interest blog but what do any of you know about the merge of online data with off line call center data and the TV, Print, Radio measurement metrics platforms? Also any feedback on agencies specializing in US Hispanic Mkt?
This has been a void and an opportunity as I see it in being a large call center owner and online marketer.
The DRTV market is fragmented and does not have measurement tools to target and post market to their inquiry data.
Reply