• by Joe Mandese  @mp_joemandese, February 24, 2010

Actually, he started his opening keynote at OMMA M&M in New York this morning by sharing an anecdote about his recent trip to the Grand Canyon with his 15-year-old son.

"Even in remote places like the deserts of Arizona, one really can't escape Lady Gaga," he said, referring to the current pop culture icon.

I'm not sure why Burbank cited Gaga, but it had something to do with the fact that that MediaPost Publisher Ken Fadner made some introductory remarks about a "cryptic" song from the 1960s.