Nielsen Online Chief: "I couldn't give a shit about impressions"

by Joe Mandese @mp_joemandese, February 24, 2010

Yep, that was John Burbank's opening statement. Well, after he opened with his Lady Gaga quip.

No, Burbank wasn't looking for a pink slip from Nielsen Co. chief David Calhoun. He was trying to make a point that is an underlying theme of OMMA M&M, which is the best measurement and metrics aren't simply impressions. They are insights about who is doing what online.