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PointRoll: "Make Data Your Bitch"

Locking down the award for best soundbite of the day, Pointroll just suggested to lunching conference attendees: "Make data your bitch."
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About the Author

Gavin O'Malley edits MediaPost's Mobile Marketing Daily and MoBlog column. Follow him: @mp_gavin. You can reach Gavin at gavin@mediapost.com.

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