Commentary

Web Measurers Get D-

The industry has yet to realize the promise of a fantastically measurable Web, says Scott Knoll, SVP and GM at Aperture -- a Datran Media Company. That, however, is sure to change in the next few years.
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About the Author

Gavin O'Malley edits MediaPost's Mobile Marketing Daily and MoBlog column. Follow him: @mp_gavin. You can reach Gavin at gavin@mediapost.com.

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