Commentary

The Three Video Impression Amigos

Just so we’re clear, there are three distinct forms of video impressions on the market, today: “paid”; “owned” (by a particular publisher); and “earned” (in a social context). Perhaps as a result, “Folks have no idea what realistic performance expectations really are,” says Matt Cutler, Chief Marketing Officer at Visible Measures.
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About the Author

Gavin O'Malley edits MediaPost's Mobile Marketing Daily and MoBlog column. Follow him: @mp_gavin. You can reach Gavin at gavin@mediapost.com.

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