Keep in mind, insists VivaKi's Tobaccowala, that clients are much smarter than they were just five years ago. (Not that they were dumb to begin with, he notes.)
To boot, if you’re
answering your clients questions with power points, you’ve already lost whatever goal you’re pursuing. That’s because a power point presentation is tantamount to defending a
position, and, says Tobaccowala, if you’re in a defensive position, you’re fighting a losing battle.