• by Joe Mandese  @mp_joemandese, February 25, 2010

Actually, he used description of the theory of multiple universes (the astrophysical kind, not the media kind) to explain what’s going on in media.

According to the theory, there are actually multiple universes co-existing all the time, we just don’t see them and bump up against them, but they’re there.

“That entropy, that natural forcing of outward expansion in the media universe has increasingly forced marketers toward a spray and pray leaning,” Freeman said, noting that it is a “f***ing astounding number of pieces â€" that’s a scientific term â€" that we have to bring together.”