Social seems like a natural progression for many companies and services, today, and eBay's PayPal is no exception. The popular pay service is now going after developers of social-media payment
applications -- "whether or not the product is branded with the PayPal name," notes The Wall Street Journal's Digits blog.
Alluding to all the innovation surrounding social, today, EBay CEO John Donahoe says he wants PayPal "to be the platform on which some of these social-media applications get built." As an example, Donahoe used Twitpay, a service that lets users send payments via Twitter. Bigger picture, Donahoe said there's room in the e-commerce industry for multiple players - though we doubt each of them would agree.