Commentary

IAB's Jack Valenti

Mike Zaneis, VP of Public Policy at the Interactive Advertising Bureau, likened his efforts to selling a so-called “privacy label” to online consumers (and the government) to how Jack Valenti and the broader movie industry sold movie ratings back in ’68.
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About the Author

Gavin O'Malley edits MediaPost's Mobile Marketing Daily and MoBlog column. Follow him: @mp_gavin. You can reach Gavin at gavin@mediapost.com.

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