You know youâ€™re in trouble with the definition of contentâ€™s â€œqualityâ€ comes in question, but thatâ€™s exactly what Patrick Keane, CEO of Associated Content, just did.
Increasingly, the â€œqualityâ€ of content has less to do with, say, grammar, or -- I donâ€™t know -- originality, and more to do with â€œusefulness,â€ Keane argued. He did
so, by the way, on the dayâ€™s last panel, â€œGrilling the Content Farmers: When Data Drives Publishingâ€. Is a story on potty-training written by a PhD, say, more or less valuable
than one produced by a mom of three from Spokane, Washington? (Used used a similar example to make his point, thought the details are slightly different.) Not surprisingly, Josh Stinchcomb, Publisher
of Conde Nast Digital, took issue with the argument, calling it a â€œslippery slopeâ€ to debate to definition of the world quality.