Interpublic Reports Declines, But Signals 'Stability,' 'Cautious Optimism'

  • February 26, 2010
Emphasizing that "economic conditions appear to have stabilized," and that marketers are "beginning to re-focus on their brands and the tone of the business is one of cautious optimism," Interpublic Chairman-CEO said Michael Roth this morning reported an 8.2% decline in organic revenues for the fourth quarter, and a 10.8% drop for full-year 2009. The declines, which were not unexpected, reflect the continuing drag the global economic recession has had on the advertising industry.
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