• by Wayne Friedman , Staff Writer, March 1, 2010

Carol Bartz, chief executive officer at Yahoo! says the company's core focus continues to come in three areas: Science, art and scale.

“I actually wanted to say art, science, scale â€" but some people didn’t like the acronym,” says Bartz.

‘Art’ comes in getting the best ads to engaged consumers, ‘science’, comes in improving on Yahoo!’s metrics -- targeting and optimization -- which Bartz says is the best in the business.

‘Scale’ comes from what Bartz says it is continued growth, now around 600 million users. “It isn’t just that we have a lot of them, it’s the depth of those audiences,” she says

For example, she says 81% of Facebook users go to Yahoo! and 88% of twitter users go to Yahoo! “People use Yahoo to find out what is going on,” says Bartz.

Concerning its video streaming area, Bartz says, there needs to be more growth: “We are monetizing about 85% of our video streams,” which she says is well above the industry average. “This says to me we don’t have enough video.”

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