Commentary

XX Marks The Spot

The American Association of Advertising Agencies is calling its “Transformation 2010” conference a “mash-up” of its previously standalone Media and Leadership conferences, but there’s something else different about Madison Avenue’s annual meet-up: It’s composition of chromosome. There are significantly more pairs of XX chromosome gracing its stage.

“Eighteen women speakers, roughly one-out-of-three, marks the highest percentage and number of women in the history of 4A’s events,” reads a press release issued this morning by Nancy Hill, the first XX president of the ad industry trade association.

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Hill: Bringing Some XX To The AAAA

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