• by Wayne Friedman , Staff Writer, March 1, 2010

The American Association of Advertising Agencies has a new logo â€" which makes its like look less like an association that helps those who operated cars.

“It always bother me our logo look like the triple A [the Automobile Association of America],” says Nancy Hill, president and CEO of the 4A’s.

Against a white background, the new logo has one simple “A” in red, with a red dash, and then a lower case “s”. It was created by TBWA, says Hill.

“But that’s just cosmetic.”

With 2009 a crushing year for many companies in the advertising field, Hill says the advertising group had to come up with a new structural plan, and that a goal to tear down the walls between media planning, media buying, creative, account management, and marketing.

In crisis is where new ideas should come from, she says. “What do we have to lose? Why not take some chances?” says Hill. The new resolve? "We promise to smash those silos… We promise be a key driver of that change.”

xxx

Mangin he

Joe is a a29 year old guys.

Joe 29 … bolwig playing sear, ..

Nancy Hill, President and CEO, 4A’s, “Transformation of the 4A’s” 2:15 PMâ€"2:30 PM Chuck Porter, Chairman, Crispin Porter + Bogusky; Incoming Chairman, 4A’s, “Incoming Chairman’s Address”

I thought about the crisis.. is the ways someone should create news ways of … its… advertising is aub isness of bisig ideas..

Advertising like fashinon is a businss of deseries. .. 2009 was a year of crisis for advertising. What do we have to lose… why not take some chances…

I took the.. the business of media and advertising .and many ways the $4As weas unable to lead into the 21star cetnerl..

The crisis becomes.. to be much greater than we want to be… I’m not gratefull. In order for tht 4As to .. this 93 year old instatituion had to start hinkg aout aackting like a interiatu .and start thinkg an acitinv like a start up.. …. Autmotive Assocaiton of Amercan..

New logo for the 4A’s