The 4A’s media event has improved say executives -- but some of its problems continue at this year’s event.
“I’m disappointed that the agencies leadership
isn’t here,†says Tom Carroll, president and CEO for TBWA Worldwide, and current chairman of the 4A’s.
While the media conference has gotten better, Carroll says,
especially this year, there are many top level people haven’t shown up. “Nobody is that bright. I don’t know where they are, but they should be here.â€
Carroll says
the event should also attract more ad executives of all types. “We are still doing a crummy job on diversity. The solution is sharing â€" information and knowledge.â€