The recession has been bad, but for TV and other media platforms there are good trends.
Steve Burke, chief operating officer of Comcast Corp. and president, Comcast Cable Communication says,
in speaking the 4A's media conference. “We can’t find a lot of signs that things have improved -- except for advertising. It feels like it’s getting better.â€
Along
those lines, Burke says, as Comcast said in the past, “we are committed to the broadcast model. I know that might seem a little contrary. With the right programming, you can have tremendous
results.†As evidence, look at the Olympics ratings.
But on more complex advertising deals â€" such as cross-platform media selling â€" Burke says this can be a very tough
sell. “It’s hard to deliver something of value,†he says.