• by Wayne Friedman , Staff Writer, March 2, 2010

The U.S. population is dramatically changing, says Graciela Eleta, senior vp of Univision, in speaking at the 4A’s. But the growth of multicultural consumers is now moving even faster than realized.

There are 49 million Hispanic-Americans in the U.S. But by the year 2050, there will be 133 million. “That’s not that far away.” The U.S. Hispanic economy is $909 million. This GDP will double â€" soon, Eleta notes.

Eleta notes 54% of people under 18 in major cities are Hispanic-Americans. “Marketers need to jump the line,” she says. That means over the line marketing â€" not as an afterthought. “You have make sure this doesn’t fall through the cracks.”

Looking at putting more marketing dollars in growth countries like Brazil and China? The growth country among the U.S. Hispanic economy is “happening here right.”