• by Wayne Friedman , Staff Writer, March 2, 2010

Just hold on a second. Are they like â€" doctors â€" trained under the most stressful conditions, all with the complete understanding to help your clients marketing needs?

Maybe you’d wish they had training like those young doctors on “Grey’s Anatomy”, those in residency.

Helena Touseull, senior account director for JWT USA, said during the 4A’s media conference that, for one of the event’s ‘Transformer’ segments, that using an advertising ‘residency’ program would help build junior ad executives into more promising senior executives.

“The next generation is critical to our industry,” she notes. Touseull says future marketing challenges can significantly improve with properly trained minds. “I’m here to talk about embracing your talent by upping the ante of getting into advertising.”