True magazines on the web haven’t worked. Hello, iPad!
Chris Anderson, editor-in-chief of Wired Magazine, highly touts that the iPad, and future digital electronic tablets, will give
magazines some new life that magazine content on websites -- running through laptops -- haven’t.
“Tablets is going to replace laptops for many people,†he says in
speaking to at the 4A’s media conference. “I have drawers full of many electronic devices. [But] the tablet is a personal device.
Most of all Anderson says digital tablets will
finally give magazines a tactile feel -- a new tactile digital feel -- that consumers always loved with the medium. “The tablet is something you use while leading back â€" much like a
magazine."