Some critics worry Apple Inc.’s iPad will control content much like Apple does it music and other content through its iTunes store.
But one Conde Nast magazine executive doesn’t
think so. Magazine content providers will demand to stay close to their readers.
“It’s very important that we own the customer,†says Chris Anderson, editor-in-chief of
Wired Magazine, in speaking at the 4A's media conference
It’s all about personal relationships, he says â€" not business relationships with intermediaries such as Apple’s
iTunes or others.
Says Anderson: “I do have a relationship with bands. I don’t have a relationship with music labels.â€