In a Front Page story in The Wall Street Journal, Facebook CEO Mark Zuckerberg makes it pretty clear that he has no immediate plans to take the company public. "We're going to go public
eventually, because that's the contract that we have with our investors and our employees," Zuckerberg tells the paper. "We are definitely in no rush." Even more than a piece of Facebook, however,
investors want to know how much it would cost them, according to The Journal's Digits blog. Word on the Street is that the top social network will go public in 2011 with a market capitalization of
between $35 billion to $40 billion.
"Facebook-watchers are arriving at those numbers by estimating the company's current and future revenue and profits and applying a multiple similar to the multiple investors place on other hot tech companies, like Google," notes Digits. More bullish analysts estimate that Facebook could be worth $59 billion in 2011, and over $100 billion by 2015.