- Trump Media Faces Voter And Shareholder Marketing Spin
TV Watch, Wayne Friedman - Monday, September 23, 2024
The value of Trump Media is now $3 billion. Trump owns mo ...
- Paramount Takes $6B Charge From Lower Cable TV Networks' Value
Television News Daily, Wayne Friedman - Friday, August 9, 2024
Paramount had an 11% decline in TV ad revenue, while affiliate a ...
- Ascential Slashes Value Of Hudson MX, Cites Longer Than Expected Sale Process
MediaDailyNews, Joe Mandese - Tuesday, July 30, 2024
In first-half results released this morning, Ascential plc said it took ...
- B2B Startups Dodge Marketing - And This Could Hurt Their Valuation
Email Insider, Ray Schultz - Thursday, April 11, 2024
Systematic marketing "provides the greatest benefits to the valuations of early B ...
- Google's Parent Could Make A $33B Acquisition, But Face Regulatory Hurdles
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 9, 2024
If Alphabet acquires HubSpot, the deal by some estimates would be wor ...
- Trump Media Roller Coaster: Ride Its Ups, Downs, And Spin
TV Watch, Wayne Friedman - Tuesday, April 2, 2024
According to many, it's a "meme" stock -- a company pushed fr ...
- Reddit Sets IPO Terms, Explains Data Monetization Plan
Performance Marketing Insider, Laurie Sullivan - Monday, March 11, 2024
In the filing, Reddit explains its ad model and details its pl ...
- X Stock Value Down 71% Since Musk's Takeover
MediaDailyNews, Colin Kirkland - Tuesday, January 2, 2024
Fidelity originally marked down the company's valuation in October. Media buyers' reallocat ...
- Reddit Aims to Go Public, Although Ad Business Has Fallen Short
MediaDailyNews, Colin Kirkland - Tuesday, December 26, 2023
Reddit's underperforming ad revenue might be holding the company back from pla ...
- Twitter's Value Falls To A Third Of Its Purchase Price: Fidelity
Digital News Daily, Karlene Lukovitz - Wednesday, May 31, 2023
Fidelity's report doesn't include May activity, including the hire of Linda Yaccari ...
- The Frozen Tech Market Stagnates
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 3, 2023
CB Insights data shows the tech IPO market has stalled, with ...
- Report: KKR To Buy A Stake In WPP PR Firm FGS Global
MAD, Steve McClellan - Thursday, April 6, 2023
The "Financial Times" reported today that the deal could happen next we ...
- Microsoft Investment Arm Leads $20M Funding In Decentralized Data Warehouse
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 27, 2022
Microsoft's Venture Fund M12 led a $20 million investment round in Spa ...
- Contentsquare Snares $600 Million In Funding
Email Marketing Daily, Ray Schultz - Thursday, July 21, 2022
The firm will use money to pursue growth, both organically and throu ...
- Reddit Prepares For IPO, Names Tinuiti As First Independent Agency Partner
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 16, 2022
The partnership gives Tinuiti clients early access to Reddit tools, teams a ...
- Mailchimp In Play: Firm Reportedly Explores Sale Options, With $10 Billion-Plus Valuation
Email Marketing Daily, Ray Schultz - Thursday, August 12, 2021
The firm would also consider sale of a minority stake. Mailchimp, whi ...
- Media Brands: Facebook Most Valuable, SiriusXM Fastest-Growing, Fox Fastest-Declining
Digital News Daily, Karlene Lukovitz - Monday, July 13, 2020
With social brands included in Brand Finance's 'Media 25' valuation rankings f ...
- SmartNews App Reaches $1B Valuation, Plans To Expand Globally
Publishers Daily, Sara Guaglione - Monday, August 5, 2019
The company has now doubled its users to 20 million in t ...
- Bustle Digital's CEO Eyes 2020 For Favorable Media Deals
Publishing Insider, - Tuesday, April 23, 2019
CEO Bryan Goldberg looks for media properties that can help amortize t ...
- Having A Sense Of Values Drives Growth
Show Daily: Videos, Staff Writers - Monday, March 11, 2019
Listen as KEEN's Ash Williams, senior director of global brand marketing, tal ...
- Company Value
Research Brief, Jack Loechner - Wednesday, September 19, 2018
This methodology is based on a review of 1,100 articles, books a ...
- LiveRamp Quality Data-Scoring Initiative Launches With First Partner Lucid
Digital News Daily, Laurie Sullivan - Wednesday, May 30, 2018
As advertisers demand more information about the quality of the data th ...
- Apple, Google Lead Forbes Most Valuable Brands List For 2017
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 24, 2017
Apple's brand value rose 10% during the past year and represents 2 ...
- Is A Quarter Of Snapchat's Users Viewing Ads Enough?
Mobile Insider, Sean Hargrave - Tuesday, April 11, 2017
After looking like a cross-section of the Alps, during its first mon ...
- Google Pushes Apple Out Of Top Brand Spot
Marketing Daily, Tanya Gazdik - Thursday, March 30, 2017
Tech brands are increasingly dominant despite recent Google and Uber controversies. California ...
- Many Leading Fast Food Brands Lose Value
Marketing Daily, Karlene Lukovitz - Monday, March 20, 2017
Both Tim Hortons and Burger King benefitted from their merger: Their combin ...
- Singtel Advances Ad Tech Ambitions With Turn Acquisition
Around the Net in Real-Time, Tobi Elkin - Friday, February 24, 2017
What made the Asian telecom giant Singtel acquire Turn for $310 milli ...
- What Threat Could Brexit Pose To Internet Companies?
Around the Net in Real-Time, Tobi Elkin - Tuesday, June 28, 2016
With Dow plummeting, the focus is on Internet giants that could ...
- Snapchat Gains Daily Users, Valuation Upped To $17B
Mobile Marketing Daily, Gavin O'Malley - Thursday, June 2, 2016
Snapchat now boasts 150 million daily active users, sources tell "Bloomberg." ...
- Low-Ball Bids For Yahoo, WSJ Reports
Around the Net in Video, P.J. Bednarski - Friday, May 20, 2016
The Wall Street Journal says bids for Yahoo are in the $2- ...