Contentsquare Snares $600 Million In Funding

Contentsquare, a digital experience analytics platform, has raised $600 million in a growth investment round, including $400 million in Series F equity and $200 million in debt financing, bringing its total funding to $1.4 billion and doubling its valuation to $5.6 billion. . 

The Series F investment was led by Sixth Street Growth. Benjamin Johnston, Sixth Street managing director, will join Contentsquare’s board of directors.

The firm will use the funds to drive growth, organically and through M&A, to scale in key markets and work toward digital accessibility, privacy and sustainability.

Its mission is to help brands provide “experiences that are seamless, frictionless, rewarding and inspiring,” says Jonathan Cherki, CEO and founder of Contentsquare.

Contentsquare has acquired six companies in the past three years, including SMB platform Hotjar, and is now serving SMBs, mid-market and enterprise clients.  It now has a team of 1,500, including 430 in R&D, in 17 offices worldwide. 

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The company analyzes 3,200 billion customer interactions monthly and $2.5 billion in transactions per day, it says. 

The Contentsquare platform consists of five products: 

  • CS Digital to analyze Web customer journey and content 
  • CS for Apps to build the Mobile Apps Experience, 
  • CS Find and Fix to detect errors and speed up loading time
  • CS Merchandising for product and pricing analytics
  • CS Insights to provide recommendations, benchmarking and scoring 

In addition, the firm has launched a cookieless analytics tool, and is pursuing digital accessibility through the Contentsquare Foundation and its free technology Readapt.  

joins new and existing investors, including Bpifrance, Canaan, Eurazeo, Highland Europe, KKR, LionTree, SoftBank Vision Fund 2, with funds and accounts managed by BlackRock.

The debt facility includes contributions from BNP Paribas, Crédit Agricole Corporate & Investment Bank, Goldman Sachs, JP Morgan, and Société Générale.

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