- Reuters, Tuesday, March 9, 2010 11:34 PM
The NFL has signed a four-year agreement with Verizon Wireless to show live games and highlights on mobile phones in a deal U.S. media pegged at $720 million, though no terms were announced. NFL
senior vice president of media strategy Brian Rolapp stated: "Our fans have an insatiable appetite for football and we will be able to keep them connected wherever they are on game day but also
throughout the year."
The deal makes Verizon the official wireless provider for the NFL and boosts the number of games that can be viewed on mobile devices. Under the agreement, which
replaces the NFL's previous deal with Sprint Nextel Corp, Thursday and Sunday night games from NBC and coverage from the league-owned NFL Network channel and the Red Zone channel will be
broadcast.Content will be available primarily on 3G but Verizon plans to have the faster 4G available in 25 to 30 markets in 2010.
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