Moving a Web site and redirecting pages can become a nightmare. Shane Jones tells us about a recent decision by a travel company in Manchester, England, to rebrand and have a new Web site built, which
meant new URLs, sleepless nights and an "epic" amount of research to ensure nothing went wrong.
Jones provides an extensive list of jobs anyone moving a Web site will have to do, such as
creating URL lists, checking backlinks, testing, and ranking reports.
Read the whole story at Search Engine Journal »