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When Companies Change Domain Names And URLs

Moving a Web site and redirecting pages can become a nightmare. Shane Jones tells us about a recent decision by a travel company in Manchester, England, to rebrand and have a new Web site built, which meant new URLs, sleepless nights and an "epic" amount of research to ensure nothing went wrong.

Jones provides an extensive list of jobs anyone moving a Web site will have to do, such as creating URL lists, checking backlinks, testing, and ranking reports.

Read the whole story at Search Engine Journal »

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