"While over a dozen
There's clearly a great deal at
stake for the aspiring platforms. Vadim Lavrusik, a social media consultant currently working for The New York Times, tells Statesman.com that investor interest in location-based services is driven by
the potential for huge ad revenue. "It's not the annoying or intrusive type of
advertising people are used to on the Web," he says. "It's actually something helpful."
Perhaps for that reason, Gowalla investor Chris Sacca took time out of his busy
schedule this weekend to email the Business Insider to say that Foursquare has a spam problem on Twitter, and its
system lacks any "true accountability."
The remarks followed a post on Business Insider, which notes that the people it follows on Twitter were producing tons of Foursquare
links from the South By Southwest conference, while Gowalla was M.I.A. on Twitter.
According to TechCrunch, Business Insider drew a false conclusion because it was looking at a feature that scans Twitter for links being shared by influencers, and noticed that many more were sharing Foursquare links. "Of course, the main problem with this information is that it uses a small sample set of data."