• ClickZ, Monday, March 15, 2010 4:07 PM

If you want to learn more about building a search engine marketing strategy or need a template for some new hires, Jessica Bowman steps through the process from the beginning. She defines important industry terms, procedures and processes, such as the variety of words used to identify paid search.

For instance, seasoned marketers often will call search engine advertising either paid, search pay per click, or PPC. Search engine optimization can be called SEO or organic or natural search. There's a big difference between the two strategies, though they can work together to complement the other. Bowman also goes into detail about less basic concepts like on-page optimization and link building techniques.

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