UPS, which has a long advertising relationship with CBS Sports, will become an official NCAA Corporate Partner. The four-year agreement begins with the 2010 NCAA Division I Men's Basketball
Championship. The new title gives UPS category exclusive marketing and promotional rights along with opportunities for customer and employee hospitality experiences at all 88 NCAA national
championships covering 23 sports, including NCAA men's and women's Final four, lacrosse, ice hockey and baseball.
