That's right, according to OMMA opening keynoter, Sequoia Capital's Mark Kvamme, that's when it all began. It was teh year that the marketing industry came up with the "4 Ps:" product, price, place
and promotion.
"I'm a big believer that history is a good indicator of where we are going to go in the future," Kvamme said, who then fast-forwarded closer to our future -- 1988 -- the year
that Kvamme and his partners created CKS. 
Kvamme