The Pepsi refresh campaign turns the adversarial relationship between brand and consumers to a partnership.
Concept of determining social return on investment is fantastic.
Become
respectful of your audience. This is not an advertising campaign. It goes way beyond that.
Support the non-winners after someone commented that for every competition there are more winners
than losers, so are you getting people saying they are not refreshed?
The CRM database has more than seven million subscribers.