Commentary
Omnicom's Kim Spouts The F-Word (Actually, Four Of Them)
- by Joe Mandese @mp_joemandese, March 18, 2010
Chang Kim, Global Director of Digital Strategy for Omnicom Media Group, a member of the Four As, says its guiding principle for Web marketing is the “Four Fs.�
No, Kim doesn’t mean Reed Richards, Ben Grimm and the rest of the FF (“Fantastic Four� for you non-True Believers), but the following F-words:
Fluid (experiences, technology, data)
Fast (real time)
Focus (creative message targeting)
Forecastable (based on data)
Ben Grimm (Not Chang Kim)
Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.
