Currently online casual gaming is still experimenting with ad models, in part because it's core business has been located elsewhere -- and that's a virtue, according to Zynga's Robert Goldberg: "The
good thing is that this is a medium that is not ad-supported, it’s virtual goods-supported -- and that's actually good, because it means we can take our time and do this the right
way." That said, Goldberg said Zynga has delivered some big successes for advertisers, including for Microsoft, where they "drove 400,000 conversions to their fanpage on Facebook in 16
hours," and Universal Pictures' Public Enemies, where "16 million gifts were exchanged in three days."Â
