I didn't realize so many people have concluded in-game advertising, at least as originally conceived, is dead. But that seemed to be the consensus at the OMMA Global panel on
social game advertising. Moderator Mark Friedler, the publisher of Industry Gamers, got a laugh when he asked the audience: “Does anyone remember in-game advertising?
Right, nobody wants to.� Friedler said planning and executing in-game advertising was far-too labor intensive and complex, in short, a
“trainwreck.� Glad I missed it.