Alan Chapell, President, Chapell & Associates, moderating the panel Targeting Your Customers’ Transactions: Behavioral’s New Frontier? where Omar Tawakol,
CEO, BlueKai, told the audience at OMMA Global that companies need to become more transparent and gives consumers information about the data companies collect. Tom Phillips, President and CEO,
Media6Degrees, added the industry needs transparency and self-control. Self-regulate, rally around a set of standards, Phillips says.