Commentary

agencies, clients split on mobile

It was offered in good humor, and it got a laugh, but if there's any truth in it, one survey finding thrown out during the afternoon mobile panel at OMMA Global may explain why mobile advertising has been slow to take off in the U.S.: while 100% of brands are interested in doing mobile, 70% of agencies think it's "too complex." Ruh-roh.
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About the Author

Erik Sass is editor of Publishers Daily. You can reach Erik at eriksass@gmail.com.

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