Commentary

Online Advertising Held To Higher Standards

"We need to make sure [the online BT ad industry] isn't held to a different standard than other industries, says Hans Theisen, CRO and Co-founder, Cardlytics during the Targeting Your Customers’ Transactions: Behavioral’s New Frontier? The direct mail industry infringes on this notion of privacy more than the online industry ever will, adds Tom Phillips, President and CEO, Media6Degrees.
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About the Author

Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.

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