• by Laurie Sullivan , Staff Writer @lauriesullivan, March 18, 2010

The push that enabled online ad targeting to thrive: the massive explosion of the social Web, the continued movement to consume media in micro content form, the emergence of data exchanges and real time bidding.

Glenn Fishback, SVP, Adify Media, says people have started to look at analytics and understand the data--how to talk to potential and existing customers virtually one-on-one in a way "you're not freaking people out."