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Pros And Cons Of In-House SEO

There are many factors to consider when trying to determine whether to bring SEO in-house -- and this post provides a checklist of them. Aside from getting buy-in from C-level executives, company size, budgets, corporate culture and marketing goals all play an important role. Suggestions also include monitoring analytics for spikes and changes, as well as conducting site audits.

Read the whole story at Search Engine Watch »

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