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Microsoft Retail Gets Physical

Following Apple's lead, Microsoft plans to invest in more physical retails locations, the software giant tells Business Insider. After launching its first two store last fall -- in Phoenix, Ariz., Mission Viejo, Calif. -- Microsoft is preparing to open two more in Denver and San Diego. Are the stores actually moving merchandise?

Well, according to Business Insider: "Other than things are going 'great,' we couldn't get much out of the company." For what it's worth, after visiting the Mission Viejo location, NPD analyst Peter Baker says he was "more impressed than he thought he would be." Baker adds that Microsoft has "taken the best ideas of the Apple stores and added their own tweaks and twists."

Read the whole story at Bussiness Insider »

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