• New TeeVee , Monday, April 5, 2010 2:47 PM

Despite the mass adoption of online video, viewers remain predominately young, wealthy, and early adopters, according to new research from GigaOM Pro conducted by TDG analyst Michael Greeson. More than a third of online video viewers surveyed were between the ages of 18 and 32, while those ages 33 to 44 accounted for 30% of viewers. The median age of online video viewers in the survey was 41 years.

Online video viewers tend to be early adopters, and are more likely to own an HDTV, DVR or standalone Blu-Ray player and operate a home network than those that don't watch video online. What's more, about 14% of online video viewers make more than $100,000 or more, compared to 11% of non-online video watchers. The report surveyed a cross-section of 2,000 consumers.

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