• Mediaweek, Wednesday, April 7, 2010 12:24 AM

Friday, like Saturday, was once a haven for some of the best programming on television, featuring some of the most beloved shows of all time, like "Dallas," while Saturday gave viewers "All in the Family" and "The Mary Tyler Moore Show." But "CSI" was the last big Friday hit on any broadcast network -- and that was nine years ago.

"Since the advent of people meters and the emphasis on adults 18-49, the audience advertisers covet is just not readily available on Friday or Saturday," points out Jeff Bader, executive vice president, planning, scheduling and distribution, ABC Entertainment Group. "Economically, it's very difficult, if not impossible, to assemble an aggressive night of programming on both nights similar to earlier in the week simply because of the lack of target viewers and weaker advertiser support. The desirable audience is just not available."

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