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Movie-Themed Wrap Of Monorail Irks Some Disney World Visitors

A flashy ad display wrapped around a Disney World monorail train has purist tourists up in arms, reports Jason Garcia of the Orlando Sentinel. The advertising is part of Disney's early marketing campaign for the movie "Tron: Legacy," and features the image of a motorcycle on the front cab with a yellow trail of light extending the length of the train. It's the first time Disney World has wrapped a monorail with advertising that promotes something other than its theme parks.

"What's next, billboards on Cinderella's Castle?" asks one commenter on the company-run theme-park blog. "You get the feeling that over the years, the hard sell has been creeping in further and further," says Michael Crawford, publisher of Progress City USA, a blog devoted to Disney news and history.

But a Disney spokesman points out that the "Tron"-wrapped monorail travels only to its Epcot theme park, which, like the movie, has a technology-heavy theme. "Our parks are where our stories come to life and, if there's a natural fit to bring in a new story, then we consider it," says Bryan Malenius.

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