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ESPN Expands SweetSpot Baseball Blog Net

ESPN is expanding the number of individual teams covered on SweetSpot, the baseball blog network it started last October. SweetSpot launched with eight teams during the 2009 playoff season and the ESPN has now added another 11 sites, which are run by fans. Eventually, SweetSpot expects to have blogs tied to all 30 MLB teams.

The deliberate approach to rolling out new sites across SweetSpot is in keeping with ESPN.com's wider local strategy. The New York metro site launched just last month, joining Los Angeles, Chicago, Dallas and Pittsburgh sites. In terms of new sites, ESPN plans to take its time and evaluate how its current local outposts do before committing to any new ones.

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