- Adweek, Thursday, April 8, 2010 10:43 AM
A new global survey about store brands reveals that 87% of consumers believe store brands are at least the equal of national brands in "offering products that meet my needs," Mark Dolliver
reports.
The 23-country survey from Ipsos Marketing, Consumer Goods also finds that 89% of respondents believe store brands are "the same as or better than" national
brands when it comes to "providing a good value for the money."
Marketing Daily's Sarah Mahoney reported yesterday on a GfK Research survey for the Private Label Manufacturers Association that
has similar figures. It also found that 62% of respondents in the U.S. intend to purchase more private-label products going forward.
advertisement
advertisement
Read the whole story at Adweek »