As anticipated, the May Business Information Network (BIN) Report shows a continued decline in ad pages and spending. May ad pages declined 24.1% vs. May 2000, with spending decreasing by 28.6% vs.
the same period year ago.
"These numbers were anticipated," said Gordon T. Hughes II, president & CEO, American Business Media. "Right now, we are in the eye of the hurricane. We don't look
for any improvement until the fourth quarter of this year."
AD PAGES:
In May, all 12 mega categories posted declines vs. year ago. The mega categories posting the greatest declines
were: Finance, Business and Advertising (down 39.9%); Telecommunications (down 34.3%); Services, Direct Response and Classified, (down 31.3%); Computers (down 31.3%); and Software (down 26.7%).
AD SPENDING:
May BIN ad spending increased in only one mega category vs. year ago, with Horticulture & Farming - up 2.0%.
May saw declines in 11 mega categories: Travel (-6.1%), Home
& Building (-12.3%), Retail (-14.7%), Drugs & Toiletries/PERQ (-14.9%), Manufacturing & Elec. Equip., Mat's & Components (-16.5%), Automotive (-17.0%), Computers (-26.0%), Services, Direct Response,
Classified (-31.5%), Software (-32.6%), Telecommunications (-35.7%), and Finance, Business & Advertising (-45.1%).