“She’s a good match for what advertisers are coming to us with. They have requests for bigger ideas, specifically in the native advertising space,” Jill Davison, vice president of corporate communications at Time Inc. told Publishers Daily, adding that the appointment would help the company become "more competitive in this area.”
Wu will oversee corporate advertising strategy, sales development and B2B marketing. She will also lead business operations for the corporate sales team.
“In light of her background and the fact that we really want to help brands [and our advertising partners] cut through the clutter, she’s going to be a tremendous asset,” Davison said.
Wu was senior director, corporate marketing at Sony, where she led the global development of cross-company consumer insights. She also led “One Sony” marketing initiatives from electronics to entertainment.
“One Sony” was an initiative from CEO Kazuo Hirai to turn around the company’s slump by bringing together all of its businesses -- including cameras, films and insurance -- under one roof.
“Her experience and proven track record for driving innovation will be invaluable to marketing Time Inc. in this fast-changing climate," stated Time Inc. EVP, global advertising Mark Ford, who Wu will report to.Wu managed Sony’s relationship with Universal McCann and was responsible for media planning and buying for Sony in North America. Before Sony, Wu held senior marketing roles at a various PepsiCo businesses, including Diet Pepsi Max and Propel. She also worked in brand management roles at Kraft Foods and Johnson & Johnson.