Signaling just how important the Asia-Pacific market is, DataXu -- a provider of programmatic marketing software for brands and agencies -- on Tuesday announced the opening of three new offices in the APAC region in Singapore, Sydney and Bangalore.
The Singapore and Sydney, Australia offices will be market-facing, while the Bangalore, India office will serve as a technology and development hub. The expansion affirms DataXu’s commitment to strategic global growth and scale for its roster of brand and agency clients as programmatic methodologies gain a stronger hold on Asia-Pacific markets.
“As a global provider of programmatic software, we’ve seen growing demand from our customers for local support in Asia, which is why we’ve opened these three offices. We’re seeing a 50/50 mix of global marketers based in North America/Europe and regional APAC marketers,” James Sampson, DataXu vice president and general manager, Asia-Pacific, told Real-Time Daily via email.
DataXu is an already entrenched DSP in Europe and the Americas. Mark Newton, head of media, Asia-Pacific at DigitasLBi, voiced support for the expansion in a press release: “It differentiates our media practice in the region by moving to a robust data-led media approach... DataXu meets our data-driven marketing needs in a unified, cross-device, cross-channel context that is also brand-safe and transparent."
The DataXu Platform offers support for local languages, currencies, geo-targeting, cross-device inventory and third-party data for 15 countries in the APAC region. Enhanced analytics offerings enable clients to understand their consumers’ behaviors across international borders, channels and devices.